Von Zipper

Von Zipper

Original penguin – Euro-Chic Style with a Fresh Fifties Twist

Care to take a page from the books of style icons, such as Frank Sinatra and Bing Crosby.  The fresh from the fifties looks of Original Penguin have been embraced by Brad Pitt, Jake Gyllenhaal, and Adam Brody as well as by famous athletes, especially golfers, like Arnold Palmer and Aaron Baddeley.  The Penguin look started in 1955.  It was established by the Munsinger company.  Originally purveyors of underwear and military wear, a Munsinger salesman brought along the idea of a penguin trademark for golf shirts manufactured by the company.  With innovations such as underarm gussets and moving a pocket out of the way of the golf swing movement, the Penguin golf shirt became so popular that the company started manufacturing bowling shirts and then other clothing.

 

Jeans, button-down shirts, polos, t-shirts, jackets, and scarves are just some of the popular and timeless fashion items adored by stars, athletes, and fashion-forward people worldwide.  Plaids aren't just for lumberjacks and farmers anymore.  The trendy colours of plaids, prints, and solids merge with the lines of the fifties and sixties that have defined style for more than fifty years.  In today's Original Penguin, men, women, and children can look as cool as trendsetters like Clint Eastwood and Dean Martin did back in the day.  Not to mention the timeless Original Penguin Earl polo shirt.

 

The Original Penguin clothing brand was purchased by and is marketed by Perry Ellis.  The brand has two clothing lines: Original Label and Black Label.  The men's only Black Label is more golf-inspired in nature.  The idea for the penguin as a brand is said to have come about while Abbot Pederson was on a business trip to New York.  The head was torn off a stuffed penguin.  A stewardess wrapped a tie around the penguin's neck and commented on how dapper he looked.  The penguin's new look would be immortalized on clothing of all kinds around the world.

 

The modern rat pack look creates a clean and hip look for adults and kids.  Characterized by layering different Original Penguin pieces, this look is being picked up by stars of stage, screen, music, and sports.  The trendsetters embracing this Penguin iconic fashion sense are making it appeal to multiple generations globally.  Stand-out clothing items are fantastic for gifts or to create your own unique look.  Get a swingin' look for city nightlife, work, school, or play with Penguin's original style.  This Euro-chic style is perfect for almost all occasions.

 

An online retailer and purveyor of fine merchandise UrbanExcess bring the latest trends, exciting products and artist collaborations including clothing garms, accessories, headwear and lifestyle gifts. They present major and independent cutting edge brands from around the globe including mens designer fashion brands Penfield, Carhartt, Cheap Monday, Original Penguin, bStore, Junk de Luxe, YMC (You Must Create), WeSC, Brixton Clothing, The Hundreds Streetwear, Sixpack T-shirts, with footwear from Vans Shoes, Converse, Pointer footwear, Sebago deck shoes, Gravis, Swear shoes, Superga and their own brand of U.E. by UrbanExcess bringing exclusive clothing accessories. Leading a way for Women's designer fashions are Cheap Monday, Vans clothing, WesC and Pop retro clothing. Crossing gender boundaries, UrbanExcess offers contemporary unisex ranges such as Libertine-Libertine along with unisex accessories from Bailey Hats, Goorin, Kangol Hats, Barts, Coal, Elm Company, Bula, Ignite Beanies, Bhode & Company, Stetson, Christies, Sandqvist, Gola bags, Fjallraven, Dunlop, Retrosupefuture (Super Sunglasses), Von Zipper, Sabre, Rayban Sunglasses, Urbanears Headphones, Happy Socks.

 

Follow the UrbanExcess twitter page @UrbanExcess and sign up to their weekly newsletter to take advantage of their exclusive discounts and products releases.

 

by Emily Goldthorpe

UrbanExcess PR

 

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